It was 2001 and Nicole Cannon was about to purchase her first property. She was excited but nervous, not knowing much about the mortgage she was about to enter into. Her mortgage broker, rather than help, just made the experience a wholly negative one – not sharing knowledge and not actually caring.  

What a way to put a dampener on a thrilling time, right? 

Frustrated, Nicole took her matters into her own hands, following up on her own loan, and tracked it herself. Realising that she could really help other people going through the same experience, in 2002 Nicole decided to become a qualified mortgage broker in her own right.

Pink Finance was born.

In 2009, in response to negativity in the industry that mortgage brokers were greedy and just ‘in it’ for the commissions, Nicole created Pink Finance – an ethical, customer focussed business – where she affiliated with the McGrath Foundation, her charity of choice, and donated 10% of her trailing commissions. Ever since, Pink Finance has built a strong reputation in the industry for outstanding customer service, educating clients and ethical practice, evidenced by Founder and Director Nicole being awarded the first industry awards for Ethics, Social Responsibility and Community Engagement. Nicole is now a key influence for many brokers adopting a social responsibility program.

PINK-FINANCE-5STAR2-01Finding and negotiating thousands of loans for first home buyers and investors, with an overwhelming 5 star client rating and all these testimonials, Pink Finance is proud to have helped every client get closer to achieving their financial goal.

Why Pink?

Cricket, obviously! Nicole is a self confessed cricket tragic, and loves giving back to the game and to women in need, through the cricket related McGrath Foundation. Pink Finance is a corporate partner of the McGrath Foundation, and has donated over $50,000 to date to helping rural nurses empower women to be breast aware.

Today, we continue doing what we do best

Pink Finance is based in Sydney, Australia, and we’re here to help anyone who needs finance structure advice and broking services throughout Australia. Get in touch so we can serve you better with our powerful network of lenders and experts, and as always, the right advice, anytime. Contact us today




  • As a first home buyer, Nicole & her team took the stress out of what can be an overwhelming experience. She was incredibly thorough, knowledgable & efficient. I would recommend her to anyone seeking financial services!

  • Thank you so much to Nicole and the team for my recent loan refinance. The professionalism, communication and efficiency from start to finish throughout the process was exceptional. The customers’ needs are always their top priority and it’s great to have extra money in your pocket each month! I have no hesitation in recommending Pink Finance amazing services and know many others that say the same.

  • So grateful for Nicole and her team. They were so amazing from the start to end. We were able to change our loan and start achieving our goals thanks to the exceptional service from Pink Finance. Always so accommodating. Best broker we have ever dealt with. Thank you.

  • It was our pleasure dealing with Nicole Cannon when we decided to refinance our home loan. Her professionalism and knowledge made the process a lot easier. Her dedication and prompt service really separates her from the rest.

    We would not hesitate to recommend Pink Finance to anyone looking for a professional tailored service.

    We will definitely utilise the service of Pink Finance for our next investment.

  • You provide emotional as well as transactional support which is appreciated given the stress typically associated with property purchasing!

  • Nicole and her team were absolutely wonderful to partner with for our home refinancing and purchase of investment properties. We are delighted with the outcome, but in fact also enjoyed the whole process thanks to the team at Pink Finance. Will be recommending them to all our friends and family.

  • Fantastic service and knowledge. Excellent.

  • Nicole is a consummate professional in every way. She responded to our urgent query with great speed and if it wasn’t for her assistance we would never have been able to move fast enough to buy our home. Her expertise helped us navigate a complex market quickly to identify the right lender for us. From start to finish she made the whole process as pain-free as possible. She’s just awesome to work with and we are ever grateful to her for helping us secure our home.

  • Your professional and expert knowledge in your field has been a fantastic resource for new clients. The ladies have a great understanding and ability to convey this information to clients. I have put my trust in them and have always been reassured that they would help me through this process the whole way. A supportive and encouraging team and I would highly recommend to all people considering their service.

  • A very professional and courteous service with information constantly being updated. I would highly recommend this Nicole Cannon to anyone.

  • Nicole Cannon is the best broker I have ever worked with and I have used many other brokers over the years. She took the time to understand my needs and has a very proactive and pragmatic approach to sniffing out the best deal. Nicole also has an impressive network and her knowledge of the industry is second to none. Not only will I recommend her to all my friends, I shall be using her again and encourage others who read this to use her as well!

  • I have two small children and my wife and I are both working, so our time is extremely tight and finding time to do anything during normal business hours is almost impossible. Nicole was always not only completely accommodating of our schedule and able to meet us after hours at short notice, she always did so with a big smile and a friendly manner.

    As well as being friendly and easy to deal with, Nicole really knows her game. She was well schooled in the best deals in the market each time we met her and did whatever it took to get us the best home loan overall. I’ve been unimpressed by other mortgage brokers in the past, so had done my homework though other lenders and could never beat the deals that Nicole was not only bringing to me but doing all of the hard work in getting the applications completed. I would recommend Nicole to anyone. 10/10.

  • Very fluent service and understanding what I need! I was thoroughly impressed by Nicole’s attention to detail and a focus on exactly what I required.

  • Nicole was very professional and yet approachable. She organised my daughter and her partner’s first home loan. She did a great job, and graciously answered myriads of questions. Nicole made the process simple and took the stress out of loan hunting for them, allowing them to concentrate on finding a home. She then juggled the refinancing of multiple loans for us which enabled us to act as guarantor for our daughter. Nicole suggested amalgamating our loans with the same provider as my daughter and also guided us through the sale of an investment property. Unexpectedly, Nicole managed to save us a lot of money on our own mortgages as well.. an added bonus! We highly recommend Nicole, and have already passed on her name to friends and colleagues.

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Get in touch with us today.

0414 633 793